FE Federation, USA

Based in New York State, USA, located at NO.14, Wall Street, and founded in July, 2003, USA Federation Trading Co., Ltd is an integrated and international chain enterprise that incorporates R & D, production, sale, storage, logistics and chain.Federation Company organically combines world leading e-commerce and chain operation,and break the limits of spatial and territorial operation.

A consumer can obtain a full range of human oriented services through the spatial logistics distribution system formed by airway, railway, highway and shipping making use of the convenience of the Internet, wherever he is, which fully manifests the combination of three networks: air, ground and human, and the combination of three flows: logistics, money, and information.

In order to establish an operation team and a client group spreading all over the globe, aimed at the objectives of “international eyesight, global distribution” and “international brand, local marketing”, so as to build up a global business distribution, the Company fully integrates the investments under, and adjusts its focus gradually toward Asia-Pacific areas: in Oct., 2006, the “Hongkong Office for US Federation Trading Co., Ltd.” was established, and Hongkong branch was formally founded in Jan., 2007.President Ms. Fung Chian has been committed to the research and development of healthcare products such as Noni and mangosteen juice etc., and employed several Chinese-born marketing experts as market advisors, so as to facilitate the sale in Chinese mainland market, and to provide localized services to Chinese dealers based on its advantages.

Specific Objectives:

One year for distribution, and to be enlisted on stock exchange in three years. Achieve a sale revenue of $300 million by 2010, and try to achieve $350 million. To become a famous sales enterprise in the US. Capital Operation: In its early period of development, the Federation Company will enter all the municipal level regions in China, and preliminarily fulfill the task of distribution; in the middle period, based on cities and counties, spread towards towns and neighborhoods, and eventually cultivate loyal end-users through the effect of radiation; in the late period, the Federation Company will achieve the objective of overseas listing, and enter international capitals to carry out capital operation, to inject momentum for the lasting and healthy development of the Company.

Operation Concept :

• Air network: Online shopping channel, achieve cross-industry alliance and product integration;
• Ground network: Offline chainstores and global subsidiaries enable offline fund settlement,
  distribution and after-sales services;
• Human network: A member network combined with the whole through points lines and planes,establish a permanent and stable customer group and form a vast sales terminal, continuously integrate international and domestic excellent products, global market and specialized marketing management talent, directly sell products to the end-users, break spatial limits while reducing intermediate links, and enable more products to enter the international market more conveniently and more quickly. Constitute a global Internet business league, build the most professional online shopping platform globally, establish a borderless online shopping center on the Internet, build an international high-speed marketing channel, and provide more convenient and time-effective high- quality services to enterprises and individuals in terms of capital, logistics, information dissemination, personnel integration and organization management. So far, the Company has created a miracle of miracles in the business circle, and draws attention from countries all over the world.

Characteristics of US Federation’s operation mode (compared with traditional operation modes)

• For the company, intermediate links are reduced, and operation cost is greatly decreased;
• Break the spatial limit of sale with the Internet distribution channel, establish a high-speed sales channel, and have the advantage of speed;
• A firm interactive relationship is formed between the enterprise and the consumers, which locks the consumers, and obtains a fixed end-user group;
• Let the consumers participate in the circulation link on the basis of voluntariness and equality,transform passive consumption into active consumption, propel the consumers’ activeness in consumption, protect the consumers’ rights and benefits, and achieve the consumption value addition of the consumers through forming an interest community with them;
• Form an open Internet marketing channel, to open the market for more products, take hold of sales channels and improve enterprise core competitiveness;
• Take the initiative to make alliance with manufacturers in product selling, drive a good economic cycle, and promote socioeconomic development. This brand-new sales manner of the Federation Company organically combines chainstores and e-commerce, achieves the organic combination of “reality” and “virtuality”, and organically relates online merchandises to offline chainstores through the consumers, which supplement each other while keeping independent of each other, achieve the win-win of the three parties of company, manufacturer and consumers, stimulate the consumers’ activeness in consumption, and drive economic development.

Under the operation mode of “three networks into one”, with adherence to the “human-oriented” concept, through reasonable distribution principle, under the guidance of the “co-build and win-win” core guideline, and by allowing the consumers to participate in each link of the company’s market operation, co-achieve the company’s development strategy and objectives.

• Establish “airborne supermarket & shopping center”, online supermarket, online shopping center, and online wal-mart.
• The group operates in the early-period integration stage, domestic and international excellent products enter the supermarket, and operation begins.
• Establish a service system with Asia as the core network, invest in the main areas and towns in Asia by batch, set up subsidiaries, chainstores and distribution centers, to gradually complete after-sales operations such as distribution and fund settlement.

Combine traditional chainstores and advanced online shopping, on the basis of voluntariness, self-determination, equality and mutual benefit, make the consumers voluntarily participate in business circulation links by means of marketing experiencing, and under the operation mode of “three networks into one”, exploit each person’s capabilities, and build the airborne high-end merchandise supermarket into a globally renowned international brand shopping center by integrating products, market and personnel, to share commercial profits.

• Accomplish the strategic objectives by stage, to build US Federation into a highly competitive professional Internet marketing company, and work hard for the objective of being enlisted on stock exchange on the capital market.