Morinda citrifolia, commonly known as great morinda, Indian mulberry, beach mulberry, Tahitian noni, cheese fruit or noni (from Hawaiian) is a tree in the family Rubiaceae. Morinda citrifolia is native to Southeast Asia but has been extensively spread throughout the Indian subcontinent, Pacific islands, French Polynesia, and recently the Dominican Republic. Tahiti remains the most prominent growing location.

Common Names:

Indian Mulberry(India)Noni (Samoa and Tonga), Nono (Tahiti and Raratonga), Polynesian Bush Fruit, Painkiller Tree (Caribbean islands), Lada (Guam), Mengkudo (Malaysia), Nhau (Southeast Asia), Grand Morinda (Vietnam), Cheesefruit (Australia), Kura (Fiji), Bumbo (Africa)

Growing Habits:

Noni grows in shady forests as well as on open rocky or sandy shores. It reaches maturity in about 18 months and then yields between 4-8 kg of fruit every month throughout the year. It is tolerant of saline soils, drought conditions, and secondary soils. It is therefore found in a wide variety of habitats: volcanic terrains, lava-strewn coasts, and clearings or limestone outcrops. It can grow up to 9 m tall, and has large, simple, dark green, shiny and deeply veined leaves.